The tides of telecom are shifting again. For nearly a decade, countless suppliers have chased the dream of being a leading solution in cloud-based communications, also known as Unified Communications as a Service (UCaaS). Each supplier delivers their own “unique solution” some built from within, some disguised as “unique,” with Cisco-owned BroadSoft as a backend. All touting the ubiquitous benefits of always up-to-date features, ultimate flexibility, and headache-free Op-Ex maintenance. For those born in the cloud (RingCentral, Zoom, 8x8, etc.) the path to achieving this goal has been much more achievable than those that came from the hardware-intensive on-site products of days past.