mChannel is how Matrix Networks partners with agents, VARs, and MSPs who are serious about growing their business — not just looking for another referral outlet. We built this program around a single premise: our job is to make you look good in front of your clients, help you win more business, and grow alongside you for the long term.
We don't work through a TSD. That's intentional. TSDs create distance — from the partner, from the client, from the relationship. We want partners who are committed to building something, and we want to be hand-in-hand in doing it.
By the numbers
$5,000+
Average monthly billing per partner account
Only 7 (by Design)
Partners nationwide — focused, not scattered
Who We Serve
Our partners bring us into environments with complex, distributed requirements. The industries below represent where we've built real depth — and where our partners have used Matrix to win deals they couldn't have closed alone.
🏪
Retail
Multi-site retail with hundreds of locations. Network consistency, security, and uptime at scale across distributed footprints.
Hundreds of locations managed
🏦
Credit Unions
Financial institutions with branch networks ranging from 3 to 30 sites. Compliance-aware environments with rigorous infrastructure and security requirements.
3–30 site branch networks
🦷
Healthcare & Dental
Medical and dental practice groups of all sizes — including DentaQuest, the largest privately held dental chain in the nation.
Including DentaQuest
What Partners Experience
★You register the opportunity and introduce us to your client.
★Our sales team engages — you stay involved as much or as little as you choose.
★Matrix handles delivery and ongoing support, nationwide and globally.
★You earn recurring margin for the life of the relationship. No cap. No expiration.
·Two structural models — choose the one that fits how you go to market.
Built to Make Partners Look Good
⚙️
Senior Engineering Bench
Specialists — not generalists. Your clients interact with the real engineers. That reflects directly on you.
🌐
Nationwide & Global Delivery
No local headcount required in your clients' markets. You sell it; we back it up anywhere.
🤝
Hand-in-Hand Partnership
No TSD. No arm's length. Direct relationship, shared pipeline, and co-investment in your growth.
💰
Recurring Revenue, Your Margin
You earn every month for the life of the relationship. Average account bills $5k+/month.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
Marty · Director of Growth
martyt@mtrx.com · www.mtrx.com
Where We Came From
Matrix Networks was built in the telecom era. We started where most technology firms did — in the world of voice, connectivity, and the infrastructure underneath it. But as our clients grew, their demands evolved. They weren't asking for phone systems anymore. They were asking for the network underneath them. The security wrapped around them. The architecture that would carry them forward.
We made a deliberate choice: follow the client, not the market trend. That meant moving surgically into LAN/WAN and security — not because it was fashionable, but because it's what our customers actually needed from us. We said no to a lot of things to get very good at a few.
"We are not an MSP. We don't do desktops, servers, Microsoft licensing, or break-fix IT. That's not a limitation — it's the whole point. We go where we're needed, do it exceptionally well, and get out of the way."
What We Are — and What We're Not
This distinction matters for partners because it means there's no competitive tension with what you already do. We're not trying to become your client's IT department. We're surgical — SASE, data networking, CX infrastructure, and security. Full stop.
·CX platform integration, deployment, ongoing managed support
·Security — gap identification and managed security services
✗ What We Don't Do
·Desktops, servers, or end-user device management
·Microsoft 365 / Teams licensing and administration
·Traditional helpdesk or break-fix IT support
·General MSP work — we are not a one-stop shop
·Anything outside our three practice areas
Comfortable With Overlap
We understand that many partners already serve portions of the environments we work in. That's not a problem — it's expected, and we're built for it. We don't need to displace what you have. We'd welcome the opportunity to work alongside you on other things, and if alignment grows and trust is built, we're glad to take on more.
If there's overlap in a client environment, we work through it together — transparent scoping, clear swim lanes, and one shared priority: the client wins, your relationship deepens, and your revenue grows.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
Marty · Director of Growth
martyt@mtrx.com · www.mtrx.com
Two Models — You Choose
Most programs in this space offer a referral fee and a handoff. We offer something more substantive: two distinct models built around how you want to go to market, with the flexibility to grow into a deeper structure as the relationship matures.
Referral Partner
Standard · Open to All
Billing
Matrix Networks bills the end client. You earn recurring margin or commission separately.
Branding
Matrix Networks is visible as the delivery provider.
Who it fits
Agents, advisors, and VARs referring individual opportunities. Most partners start here.
Revenue
Average client account bills $5,000+/month. You earn ongoing margin for the life of the relationship.
How to start
Contract and structure already in place. Intro call with Marty — fast to activate.
White Label Partner
Select · Volume Commit Required
Billing
You bill the client under your brand. We invoice you at wholesale. You set the margin and own the revenue line.
Branding
Your brand. Your client. Matrix Networks operates fully behind the scenes.
Who it fits
MSPs and VARs building a managed services practice or expanding at scale.
Revenue
You set the client-facing price. Matrix's wholesale rate is the floor. Your margin is yours entirely.
How to start
Discuss volume and commit structure with Marty to qualify. Built for growth-stage partners.
Common Partner Questions
How does deal registration work?
Deals are registered via a web form and automatically entered into our CRM — no email chains, no ambiguity. Once registered, we work directly with you to understand the project and client before anyone takes another step. Your opportunity is documented and protected from the moment you submit it.
How many partners do you work with?
We work with only a handful of partners across the nation — by design. Fewer partners means more focus, faster response, and deeper investment in your growth. We don't manage a network of loosely affiliated resellers. We build real relationships with the ones we choose.
What if something goes wrong with a client?
We take clear ownership of our projects and deliverables. When issues arise — and in technology, they do — we step in, own the problem, and communicate clearly throughout. Our track record across retail, financial services, and healthcare environments is built on that accountability. Your client relationship stays intact because we protect it as if it were our own.
What if we already have a vendor in that space?
We don't need to displace what's working. We'd welcome the opportunity to work alongside your existing stack on adjacent things. If trust builds over time and it makes sense to expand, we're glad to grow from there. No pressure, no turf war — only shared interest in making your client successful.
What We Ask of Partners
We're selective about who we partner with because we invest in these relationships. In return, we ask partners to work hand-in-hand with our team — uncovering opportunities together, driving attendance to shared events, and including us in client conversations when the moment is right.
Being included in your client conversations is the ultimate privilege — and we recognize it as exactly that. We never take it lightly, and we always show up in a way that reflects well on you.
Matrix Networks
We protect your deals and client relationships
Partner
You bring us into client conversations
Matrix Networks
We make you look good in every engagement
Partner
You help drive attendance to shared events
Matrix Networks
We take clear ownership when things go sideways
Partner
You uncover and flag opportunities early
Matrix Networks
We stay in our lane — no competition with you
Partner
You commit to building, not just referring
Why No TSD?
We made a deliberate decision not to work through a Technology Services Distributor. TSDs create distance — between us, between you, and between your client. We want partners who are invested in growing their business, and we want to grow with them directly. One relationship, shared accountability, no middleman diluting the value for either side.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
Marty · Director of Growth
martyt@mtrx.com · www.mtrx.com
Our Practice Areas
Matrix Networks is not a traditional MSP. We are a team of senior engineers purpose-built around three practice areas refined over two decades. Vendor-agnostic across Cisco, Meraki, Fortinet, and other major platforms.
SASE
Secure Access Service Edge architecture, SD-WAN, cloud-delivered security — design, deployment, and ongoing managed services. This is where we cut our teeth as clients moved workloads to the cloud and branch networking got complex.
SD-WANZero TrustCloud SecurityBranch Networking
Data Networking
WAN, LAN, campus and branch infrastructure, complex multi-site environments. Our roots are here — this is the discipline that defined Matrix and continues to anchor our engineering practice.
WAN/LANMulti-siteCampus Infrastructure
Customer Experience (CX)
CX platform integration, deployment, and ongoing managed support. Our mCX product packages monthly TAM-like services, Tier 1 support, and engineering project hours — giving agents a billable recurring product to attach to every CX deal they close.
We don't do desktops. We don't do servers. We don't do Microsoft licensing or general helpdesk. That focus is the reason we're good at what we do — and the reason there's no competitive tension with what our partners already provide. We go where we're needed. We're comfortable with overlap. And we are always oriented toward one goal: building your client relationship and your recurring revenue.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
Marty · Director of Growth
martyt@mtrx.com · www.mtrx.com
Built for Agents & VARs
Matrix Networks isn't a referral dump — we're a revenue expansion platform for partners already in the right rooms. You're walking away from recurring revenue every time a client asks about networking, SASE, or CX infrastructure and you don't have a delivery partner behind you. We close that gap and make you look like you had a plan all along.
Average partner account bills $5,000+ per month. That's recurring. That's for the life of the client. Every deal you already have is a potential revenue line you haven't collected yet.
The Math — Model Your Book
Adjust the sliders to see what a partnership looks like across your existing deals. All figures at 25% partner margin over a 36-month term.
MCaaS
Managed connectivity · per site
$575/site/month base rate
Total monthly billing—
Your monthly (25%)—
36-month total—
mCX — UC
$400 base + $3/seat
Includes TAM time & project hours
Total monthly billing—
Your monthly (25%)—
36-month total—
mCX — Contact Center
$650 base + $20/seat
Includes TAM time & project hours
Total monthly billing—
Your monthly (25%)—
36-month total—
All three active simultaneously
—
Combined monthly margin
—
Combined 36-month total
—
Annual margin at these volumes
📦mCX — Monthly Recurring CX Support
Our mCX product gives agents a billable recurring revenue line to attach to every CX deal they close. It packages three things clients genuinely need after go-live — and they'll pay for it every month.
TAM-like Advisory
A dedicated technical advisor helping clients get maximum value from their CX investment. They have someone to call — that reflects on you.
Tier 1 Support
Helpdesk coverage for day-to-day issues. Your client doesn't sit on hold with the platform vendor — they call us.
Engineering Project Hours
A monthly bank of hours our engineers use to continuously improve the environment. The client's stack gets better every month.
You sell it once. It bills every month. Your client's environment improves continuously. You look like a genius for recommending it.
🔒Cyber Defense Matrix — Security Add-Ons
We help agents and VARs identify and sell security add-ons using the Cyber Defense Matrix model. Same buyer, same budget cycle, natural next conversation after any CX or networking engagement.
Structured Gap Identification
Map existing coverage against five operational functions and five asset categories. A diagnostic, not a pitch.
Same Buyer, Same Conversation
Security flows naturally out of networking and CX discussions. You're already trusted — this is a natural next question.
We Do the Technical Work
Our engineers validate the environment and size the solution. You stay in the relationship seat.
Another Recurring Revenue Line
Security managed services add MRR without requiring new client acquisition.
🌐Networking & SASE — Revenue Next to Every CX Deal
When you close CCaaS or UC, the client's WAN and SASE environment is sitting right next to it. Same decision-maker. Same budget cycle. If you don't have a delivery partner for it, that revenue walks.
Pass-Through Billing
Keep the recurring revenue line on your invoice at your margin. Matrix stays behind the scenes.
Nationwide Delivery
No geographic limits. Multi-site clients coast to coast and globally. You sell it anywhere.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
Marty · Director of Growth
martyt@mtrx.com · www.mtrx.com
What the Full Partnership Looks Like
Revenue is the baseline. For partners committed to growing, we invest beyond commissions — in your client relationships, your market presence, and your ability to win deals you couldn't win alone.
🎯Co-Marketed Client Events
We help partners run client-facing events that generate pipeline and deepen relationships. Not vendor lunch-and-learns — events worth attending. You host; you own the room. We bring the content, the credibility, and the logistics.
Educational Sessions
SASE, CX trends, security, networking — our senior engineers presenting in plain language for business audiences.
Special Speakers & Draws
Speakers and experiences with genuine pull. Clients attend because there's a real reason to show up.
Social & Experiential
Not sit-and-listen. Memorable, shareable experiences that keep relationships warm.
Your Brand, Your Room
You host. You build the relationship. Your name is on everything. We make you look good.
⭐Top Partner Signature Experiences
For our highest-performing partners, we go further — co-investing in exclusive experiences that bring your top clients together with premier speakers and memorable moments that generate referrals for years.
Curated Client Invitations
Identify and invite your best clients to exclusive co-sponsored events. The experience elevates your relationship.
Premier Speakers
Thought leaders with genuine draw. Elevates the room and makes the invite itself a differentiator.
Memorable Experiences
Fun, substantive, and worth talking about. Referrals follow.
🗺️Who This Program Is Built For
UC & CX Agents
You're already in front of the right clients. mCX, SASE, and security add-ons attach to deals you're already closing — without building delivery capability. We make the revenue visible and help you collect it.
VARs & Resellers
You sell the hardware. We manage the environment. Pass-through billing means you keep the revenue line without headcount or delivery risk. Cyber Defense Matrix adds another MRR layer to every deal.
Regional MSPs
Clients outside your metro or capabilities you don't carry? We're your national delivery arm — no overlap with your local practice.
Technology Advisors
You consult but don't deliver. We do. Your clients get the answer; you get ongoing margin. We keep you looking right in front of accounts you've built.
Ready to talk?
Partner agreement and structure are already in place. Getting started is a conversation.
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